FR4ME

Reimagines movie browsing with a delightful bento box grid. Each compartment serves up a bite-sized overview of a film, showcasing its poster, title, and genre. Tap a tile to delve into a world of cinematic details, from captivating trailers to insightful reviews. Whether you're seeking a laugh-out-loud comedy or a heart-wrenching drama, FR4ME curates your movie marathon with effortless ease.

Client:

ADA

Role:

Lead Designer

Year:

2024

Your Cinematic Bento Box
Your Cinematic Bento Box

The Challenge

The FR4ME design faced several challenges:

  1. Visual Appeal: Balancing the bento grid's aesthetic with clear information hierarchy.

  2. Animation: Crafting a smooth, intuitive transition from overview to detail view.

  3. Content Discovery: Creating an engaging way to browse and discover new films within the reels.

  4. Responsiveness: Ensuring the app adapts seamlessly to various screen sizes and aspect ratios, particularly the 2:3 format.

Laptop mockup with the website home page
Laptop mockup with the website home page

Process


  1. Icon and Logo Design: The FR4ME logo and icon embody the bento box concept in a playful and memorable way. The logo features a stylized bento box overflowing with popcorn, playfully referencing the app's movie focus. The icon takes a more minimalist approach, using a stack of squares to represent the bento grid system, with a subtle film reel element incorporated to hint at the app's function.

  2. Typography: A modern, cinematic typeface was chosen to complement the overall design aesthetic. The typeface strikes a balance between readability and personality, ensuring that movie titles and other information are easy to digest while still maintaining a stylish flair that reflects the app's focus on film.

  3. Bento Grid Formulation: Extensive prototyping explored different grid configurations to optimize the bento grid for both information display and visual appeal. The 2:3 aspect ratio presented a unique challenge, but also an opportunity to create a distinctive user experience. Iterations explored square grids, asymmetrical layouts, and even hexagonal configurations. Ultimately, a rectangular grid with a 3:2 aspect ratio for each compartment was chosen, as it provided a good balance between showcasing movie posters and displaying essential details like title and genre. This layout also lent itself well to the 2:3 aspect ratio, minimizing wasted space and ensuring a clean, uncluttered aesthetic.

  4. Animation Refinement: The transition animation between the overview grid and the detailed movie view was meticulously crafted to balance speed, fluidity, and visual impact. Early iterations explored simple zoom-in effects, but these lacked the playful charm that the FR4ME team was aiming for. The final animation incorporates a subtle bento box opening effect, where the tapped tile pops open like a compartment, revealing the movie details within. This animation adds a delightful layer of interactivity and reinforces the app's core visual metaphor.

The home page header and footer
The home page header and footer
The footer of the home page
The footer of the home page

Solution

FR4ME successfully combines the bento aesthetic with intuitive navigation and content discovery. The grid's adaptability to the 2:3 ratio offers a unique visual experience, and the animated transitions enhance the feeling of immersion. The endless reels provide a delightful way to stumble upon new films, while the search function caters to those who know exactly what they want.

Key takeaways


  • Visual Metaphors: Leveraging a strong visual metaphor (the bento box) can create a memorable and engaging user experience.

  • Animation as Storytelling: Thoughtful animation can transform navigation into a delightful narrative element.

  • Adaptive Layouts: Embrace the constraints of different screen sizes and aspect ratios to create unique and functional design solutions.

Prototype

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