Ace
ACE transforms the way we learn about cocktails. A captivating pentagonal animation at the center of the screen showcases each ingredient, its quantity, and preparation tips in a visually engaging way. As the animation unfolds, users can delve into the drink's history, taste profile, detailed recipe, and preparation method. ACE blends neo-aesthetics with informative content, creating a unique digital cocktail experience.
Client:
Concept Art
Role:
Motion graphic design
Year:
2023-2024
The Challenge
Animation: Developing a captivating pentagonal animation that seamlessly integrates ingredient information while maintaining visual appeal.
Ingredient Showcase: Striking a balance between aesthetics and clarity when presenting ingredient details.
Content Hierarchy: Organizing information about the drink's taste, recipe, method, and history in a clear and intuitive manner.
Neo-Aesthetic: Incorporating a neo-aesthetic style that resonates with modern users while remaining functional and user-friendly.
Process
Pentagonal Animation: Explore various animation styles that revolve around the pentagonal shape. Consider options like rotation, morphing, or layering to reveal each ingredient in a visually interesting way.
Ingredient Presentation: Experiment with different visual treatments for ingredient details, such as animated text, icons, or even miniature videos. The aim is to make each ingredient stand out while maintaining a cohesive overall aesthetic.
Content Layout: Prototype different layouts for presenting information about the drink's taste, recipe, method, and history. Consider using tabs, accordions, or a scrollable format to keep the interface clean and easy to navigate.
Neo-Aesthetic Exploration: Research and gather inspiration for neo-aesthetic design elements. Experiment with color palettes, typography, and visual effects that align with the concept while ensuring readability and usability.
Solution
ACE's potential solution lies in its ability to seamlessly blend information and aesthetics. The pentagonal animation serves as a captivating focal point, drawing users in and providing a unique way to learn about each ingredient. As each facet of the pentagon animates, it could not only reveal the ingredient but also its quantity and even a short instructional video on how to prepare it if it requires muddling, slicing, or any other special handling. This approach keeps the user engaged and visually stimulated while effectively communicating the essential details of the cocktail's composition.
The clear organization of information ensures that users can easily access the details they need. Imagine a tap or swipe on the animated ingredient revealing a dedicated information panel that delves deeper into its role in the drink's flavor profile. Similarly, swiping through the animation sequence could unveil different sections dedicated to the drink's taste profile, recipe with detailed instructions, historical background, and even variations or recommended substitutions. By utilizing a layered information architecture, ACE can cater to both casual users seeking a quick overview and cocktail enthusiasts who crave a deeper dive.
Key takeaways
Animation as Engagement: Animation can be a powerful tool for capturing attention and conveying information in a more engaging way.
Balancing Form and Function: While aesthetics are important, they should never overshadow the app's primary function.
Neo-Aesthetics in UX: Explore how modern design trends like neo-aesthetics can be incorporated into user interfaces to create fresh and engaging experiences.
Prototype